In every country in Southeast Asia, Chinese tourists make up a substantial number of arrivals every year. Because of that, pretty much since outbound travel from China dried up at the onset of the pandemic, tourism and hospitality professionals have had just one question on their lips: when will they be coming back? And nowhere is that question more keenly felt than in tourism-reliant Thailand, where Chinese travelers made up a quarter of the nearly 40 million arrivals in 2019.&nbsp; The Chinese government eased controls on outbound travel on January 8 of this year, resulting in a huge increase in demand for bookings. But numbers are still far off pre-pandemic levels. The economic situation in China and competition from other international and domestic destinations are only part of the explanation. Reduced airline capacity is another. But there are many other factors to consider as well. With 5 million Chinese tourists expected in Thailand this year (just half the 2019 numbers) and projections that 2023 spending by Chinese tourists will be even lower at just 36 percent of pre-Covid levels, the industry is still trying to understand how this impacts the way it does business, grappling with questions like the desirability of high volumes of visitors and social and environmental sustainability.&nbsp; How much does it matter to tourism markets in Southeast Asia? Has domestic and regional travel behavior changed? Will emerging markets like India, Russia and Saudi Arabia take up the slack? And what does the future look like for the tourism industry? To discuss these and other timely issues, and to take questions from the audience, the FCCT is pleased to welcome the following panelists.&nbsp; Pilomrat Isvarphornchai, Head of Public Relations, Association of Thai Travel Agents (ATTA), the professional group for in-bound travel agents in Thailand Gary Bowerman, Director of the travel intelligence and strategy consultancy Check-in Asia and co-host of podcast The South East Asia Travel Show A representative from a major Chinese OTA (TBC) A representative of the Chinese press corps in Bangkok, to discuss how the story of Chinese travelers is being covered in China (TBC) The panel will be moderated by freelance journalist and FCCT programming committee member Vincent Vichit-Vadakan